The purpose of this project was to develop branding for a clothing company and all of its graphic assets, including the logo, sub-logos, and stationery kit. The name "Verano" means "summer" in Italian, to reflect the brand’s warm and sunny inspiration. Targeted primarily toward women, the brand was designed to exude warmth, femininity, and luxury.
The logo is a centerpiece of the brand, featuring an abstract representation of the sun setting over rolling waves, enclosed in a soft arch. This design captures the tranquility of summer while maintaining a minimalist and elegant aesthetic. The color palette—muted tones of pink, beige, and teal—was chosen to evoke feelings of relaxation, sophistication, and natural beauty, reminiscent of a peaceful summer day.
The typography further enhances the brand’s personality, blending modern, clean lines with subtle curves to convey femininity and refinement.
