The goal of this project was to develop branding, visual identity and social media campaign for
Re: Kombucha," a woman-owned kombucha brand that focus on sustainability and innovation.
The brand emphasizes its eco-conscious ethos by using second-generation glucose derived from textile waste, tying the concept of recycling directly into its core. Notably, this project won first place in an internal competition among second-year Graphic Design students at Fanshawe College.
Re:Kombucha Logo © 2024 Anelise Marques
Re:Kombucha Bottles © 2024 Anelise Marques
The logo reflects the brand's commitment to sustainability and simplicity. Featuring clean, modern lines and a dynamic composition, the logo incorporates circular elements representing the kombucha fermentation process and the cyclical nature of recycling. The design effectively communicates the brand's innovative yet approachable character.
The color palette draws inspiration from natural elements associated with kombucha and the recycling process. Earthy greens and soft yellows are combined with vibrant pops of orange to reflect the product's organic origins, fermentation process, and refreshing flavour profiles.
The color palette draws inspiration from natural elements associated with kombucha and the recycling process. Earthy greens and soft yellows are combined with vibrant pops of orange to reflect the product's organic origins, fermentation process, and refreshing flavour profiles.
Each label's colours are inspired by its flavours—warm pinks and oranges for fruity richness, earthy greens and yellows for herbal freshness, and vivid magentas and greens for bold tartness—creating a visual taste experience.
Re: Kombucha Labels
Hawthornberry, rhubarb and vanilla
Ginger, lemongrass and jasmine
Raspberry, hibiscus and lime
The advertising campaign was designed to amplify Re: Kombucha’s core message of sustainability and innovation while engaging a younger, eco-conscious audience. The campaign included a series of social media assets, digital advertisements, and magazine ads that emphasized the brand’s unique selling points: its use of recycled ingredients and environmentally friendly production process.
The purpose of the ad campaign was to raise awareness about Re Kombucha’s eco-conscious values and position it as a bold, forward-thinking brand in the beverage market. By connecting the idea of sustainability with a fresh and enjoyable product, the campaign aims to educate consumers, inspire curiosity, and encourage them to make more mindful choices.
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