Anelise Marques De Sousa

For CropsHub Magazine, editorial design and a promotional video were developed to enhance its reach and impact within Ontario’s agricultural industry. The magazine serves as a key resource for farmers, agronomists, and agricultural professionals, covering modern farming techniques, sustainability, and industry innovations.

The magazine's layout was created using Adobe InDesign, ensuring a clean, structured, and visually engaging reading experience. Custom infographics and data visualizations were designed using Adobe Illustrator to make complex agricultural insights more enjoyable. High-quality photo editing and colour correction were done in Adobe Photoshop, maintaining a professional and cohesive look throughout the publication.

CropsHub Magazine was designed with a modern, structured, and visually engaging layout that ensures clear readability while maintaining an editorial tone that resonates with the agricultural industry. The use of a modular grid system creates a balanced yet flexible layout, allowing for structured compositions that feel dynamic and easy to navigate. Multiple columns provide a strong visual hierarchy, guiding the reader’s eye across the page while emphasizing key information through strategic text placement, pull quotes, and callout sections.

Typography plays a crucial role in reinforcing professionalism and accessibility. Bold, modern serif typefaces were chosen for headlines, adding authority and credibility to the topics, while a clean and legible sans-serif font ensures comfortable reading for body text. Accents, such as italicized quotes and coloured subheadings, help break up dense content, making the reading experience more fluid and engaging.

The design tone reflects a blend of innovation and tradition, aligning with the magazine’s focus on modern agriculture and sustainability. Earthy, natural colours such as greens, yellows, and browns reinforce the agricultural theme while maintaining a fresh and contemporary feel.

High-quality photography is carefully curated to create an emotional connection with readers, adding realism and strengthening the storytelling aspect of each article. Infographics and custom icons are integrated seamlessly, simplifying complex data and making agricultural research more engaging and accessible for the audience.

To further amplify CropsHub’s presence, a promotional video was created using Adobe Premiere Pro, combining motion graphics, engaging visuals, and a compelling narrative to increase awareness and drive engagement. The video was optimized for social media and digital platforms, effectively positioning CropsHub as a leading source of agricultural knowledge.

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